May 11, 2015 Leave a comment
If you want your SME business to compete in the 21st Century you need to be on YouTube and Vimeo and Daily Motion etc.
Back in 2008 we had two big challenges with Light Tape UK Limited (apart from the worst recession in living memory). One we were marketing a new technology very few people were aware of and two we were spending hours on the phone explaining how it worked to every enquirer.
So we decide, as its a very visual product, why not make a few video’s explaining how it works, worst case we can email the video’s out to enquirers and save all that time on the phone.
Over a weekend we shot, edited and uploaded six video’s to YouTube, the same six video’s are at the top of the video page on our web site. http://www.lighttape.co.uk/?content=movie
They worked as expected and saved us loads of time, then after a few months we saw a big spike in enquiries, this was strange as we weren’t running any marketing campaigns at the time, when we asked the question most enquiries tracked back to the video’s.
As you can imagine this sparked our interest, the clincher came though when I started getting calls asking for Mike, when I answered the enquirers came back enthusiastically with, “Hi Mike, I’ve seen all your video’s and I have a project for Light Tape I’d like to discuss with you”. So not only were the video’s moving the sale forward I also had a pretty good level of rapport with the enquirer, to date I have had this same conversation hundreds of times.
Now, over five years later, online video is our main marketing tool, the results speak for themselves. Our main Database is over 10,000 names, we get phone enquiries every day, on one YouTube channel alone we have had over 500,000 views which is not bad for a specialty niche product.
Most business owners are hiding behind their web pages, if they have invested in Video Marketing its based around the product or service they supply, its typically cold and clinical and even though the production may be broadcast quality its not personal it has no soul.
My advice is get behind a camera and just talk with some passion about your business, become to “Go-to Guy” in your industry, there’s no excuse now, even my iPhone 6 has equivalent or better production quality than the kit I was using back in 2009.
Why should you use online video in your marketing, below is a screen shot from Light Tape’s lead capture email for the last 7 days.
Final thought, it’s YouTube you are not trying to win an Oscar for Cinematography, when someone goes to Google or YouTube they are asking a question, if your video is reasonable quality and answers their question, quickly without a load of waffle, you may just get them to send you their contact details in return for more information, where I come from that’s called Marketing.
Light Tape UK Ltd Exclusive distributor of Light Tape® the thinnest, longest, brightest and most environmentally friendly electroluminescent lamp in the World.